Flower Delivery Petts Wood Privacy Policy

Introduction

This Privacy Policy explains how Flower Delivery Petts Wood collects, uses, retains, and protects your personal information when you place an order with us from Petts Wood or any of the surrounding districts. We are committed to safeguarding your data in line with the General Data Protection Regulation (GDPR) and providing transparency regarding the personal data we process.

Scope of This Policy

This policy applies to all individuals who submit orders for flower delivery through Flower Delivery Petts Wood, whether for themselves or for others, when the order concerns delivery to Petts Wood or nearby districts. It also applies to communications related to those orders and any interactions with our business regarding these services.

What Data We Collect

To fulfill your orders and provide our services, we collect the following categories of information:

  • Personal Identification Information: Such as your name, and recipient's name (if different).
  • Contact Information: Including delivery address, billing address, and telephone number.
  • Order Details: Including flower selection, gift messages, delivery instructions, order history, and preferences.
  • Payment Information: Depending on the method chosen, payment data may be handled directly by payment providers. We do not store full card details.
  • Technical Data: Such as IP address and device/browser details, which may be gathered for security purposes and service optimization.

Lawful Basis for Processing

We process your personal information pursuant to the following lawful bases under the GDPR:

  • Contractual necessity: To perform the contract with you (fulfilling your order and delivering products as requested).
  • Legal obligation: To comply with applicable laws, including record-keeping for tax and accounting purposes.
  • Legitimate interests: To provide customer support, improve our services, detect/prevent fraud, and ensure the security of our website and operations.
  • Consent: Where we send you non-essential marketing communications or process optional data, we will seek your explicit consent, which you may withdraw at any time.

How We Use Your Information

Your information is collected primarily to process, fulfil, and deliver your flower orders. It is also used to:

  • Send fulfilment and delivery notifications
  • Respond to customer enquiries and support requests
  • Manage your preferences (such as recurring orders or saved addresses)
  • Improve and personalise our services (for example, by analysing order trends)
  • Meet legal and regulatory obligations
  • Send you service-related updates; marketing communications only if opted in

Retention of Personal Data

We retain your personal data only as long as needed for the purposes outlined in this policy, or to comply with legal, accounting, or regulatory requirements. Typically:

  • Order and contact data: Kept for up to six years following your last order to satisfy tax and regulatory obligations.
  • Marketing data: Processed only while you remain opted in; removed promptly upon withdrawal of consent.
  • Technical data: Retained for a limited period to facilitate security investigations and service improvement.

Processors and Data Sharing

Your personal data may be processed by trusted third-party service providers (processors) who help us deliver our services. These may include:

  • Payment processors, for secure transaction handling
  • IT service providers (hosting, maintenance, and technical support)
  • Delivery partners or couriers for local flower delivery
  • Professional advisers (including accountants and legal advisers) if necessary

All third-party processors are required to comply with GDPR requirements, process your data only as instructed, and protect your information appropriately.

We do not sell or rent your personal data to third parties. We will only disclose data further if required by law, to enforce our terms, or to protect rights, property, or safety.

Your Rights Under GDPR

You have the following data protection rights in relation to your personal data:

  • Right to Access: Request access to the personal data we hold about you.
  • Right to Rectification: Request corrections to any inaccurate or incomplete information.
  • Right to Erasure: Request that we delete your personal data, subject to legal exceptions.
  • Right to Restrict Processing: Ask us to limit our processing of your data in certain circumstances.
  • Right to Data Portability: Receive your data in a commonly used format or ask us to transfer it to another provider.
  • Right to Object: Object to certain types of processing, including direct marketing.
  • Right to Withdraw Consent: Where processing is based on your consent, you may withdraw it at any time.
  • Right to Lodge a Complaint: You may complain to the UK Information Commissioner's Office (ICO) if you are concerned about the way we process your data.

How We Protect Your Data

We use industry-standard technical and organisational measures to secure your information, such as data encryption, secure servers, controlled access, and regular security reviews. We monitor our systems for vulnerabilities and ensure only authorised personnel have access to personal data.

Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. All changes will be posted on this page, and where appropriate, we will notify you of significant updates. Please check this policy regularly for the latest information.

Contact for Data Protection

If you have any questions or wish to exercise any of your GDPR rights concerning Flower Delivery Petts Wood, please get in touch with our Data Protection contact using our website's contact form or by post. In all cases, we will respond in line with legal requirements and aim to resolve your query promptly and responsibly.